http://www.marketingmagazine.co.uk/news/1160428/Apples-lead-comes-threat/?DCMP=ILC-SEARCH

I don’t think Apple needs to defend or increase its market share. It focuses on creating highly desirable and profitable products. The tablet market is growing and as long as Apple’s profits keep growing then market share continues to be an insignificant metric for the brand.

Ramzi in Marketing week.

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